How would you go about attracting a potential employer for the dream job that you want?
You might head start with uploading your resume over numerous job portals; you might be referencing and networking. If you are lucky a headhunter might spot you and do half the work on your behalf (they actually do). You would even try every trick in your book and leave no stone unturned.
How about innovating?
Well if you are Alec Brownstein, you would just draw a focused plan with a precise marketing strategy. Few clicks over the internet and you are hired.
Google has been a way of life for many. Across the planet, millions of people have benefitted from Google’s services. What many may or may not know is that the main source of income for Google is Adwords, the flagship advertising product.
Why advertise with Google? Because Google gets you almost all the information that one needs on a subject available over the internet. Google knows what a particular user searches the most over the internet, trends and analysis. So next time you search for something Google shows you the advertisement targeted to you according to your search behavior.
So how would you leverage the power of a giant search engine and use your information to achieve the best results.
Here is what Alec Brownstein did. He wanted to get hired as a top creative director in New York. He bought Google Adword services and created his ad campaign for Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger and David Droga.
http://www.alecbrownstein.com/project.php?cat=3
Now every time these gentleman Googled themselves Google Adwords showed a personalized message from Alec Brownstein asking for a job and the message linked to his online portfolio. He was called for an interview from David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott Vitrone and Ian Reichenthal offered him a job. He is now working with Y&R; Tony Granger is the Global Chief Creative Officer of the company.
Ingenious? Well, I’d say! Few hours and $ 6 approximately was all he invested. How did he score the opportunity? Doing what he is best at- “Creativity”.
Alec Brownstein (is an advertising copywriter, the co-author of several humor books, and a film director. He attended The Haverford School in Haverford, Pennsylvania, and Tufts University.
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