Thursday, April 3, 2014

A report on Hiring in the Steel and Mining industry in India in 2013

Mining is one of the core sectors of our economy, contributing 2% of GDP and also linked to the growth of other core industries like power, steel, cement which in turn affect manufacturing, industrial production, automotive and other industries. After growing an average of 4.8% from 2006 to 2011, for two years after that the industry saw negative growth. The mining industry suffered from harmful policy, regulatory, land and environmental issues, which resulted in mining projects getting stalled.
Only very recently the mood has been on the upswing both in the mining as well as in the steel industry. This has been the result of government efforts on the one hand, and also to various firms going ahead with their expansion plans both in the country and abroad. The government of India has allowed 100% FDI in the Indian Steel sector. The Ministry of Steel ecently set up the Steel Innovation Council. This promotes ideas for the growth and development of the sector. They have also roped in the Tanzanian Govt to cooperate in steel and mining. Recently, the government invited Polish companies to join hands with Indian firms to share technical knowledge and knowhow in mining and steel sectors. While research and development in the sector is being encouraged and funded by the government, urban need for steel is also increasing. Globally there is high demand for steel to build infrastructure and industrialization.
This also goes to show that once the domestic mining and steel industries do well, it in turn affects domestic companies in their growth and expansion worldwide, thus making it imperative to hire world class talent.
JSW Steel plans to commission a new steel manufacturing unit in Bellary by March. This will in turn help in the company meeting its demand for the auto industry. The US subsidiary of Hindalco, Novelis is going to invest US $ 205 million in their facilities in USA and Germany. Their growth plan for the next few years, in aluminum are 30% y-o-y.  GVK Power and Infrastructure Ltd is growing in their dredging as well as mining sites in Australia and Germany. Tata Steel will manufacture rails for high speed lines in Saudi Arabia. SAIL, Steel Authority of India Ltd has taken up modernization and expansion projects in all its plants to increase capacity.
All these expansion and growth plans have already spurred on companies to increase their entry level hiring. Campus hiring or entry level hiring is not just important, it is essential when an industry is reviving or growing. These are the young women and men who will shape the future of a company. From production engineers, quality management professionals to functional professionals like HR, Marketing or finance, requirement in all these hiring areas are bound to increase.
Having said that, hiring at junior and senior levels have very different approach. While campus hiring and advertisements work for junior level hiring, senior level hiring need much more attention and expertise to execute. A CXO level profile needs to have technical capability but added to that are the soft skills and the ability to grow the company not just in the domestic markets but internationally, as many companies are thinking of now. Hiring of top level executives is often outsourced to consulting firms which have just that level of expertise to know who would be the right person for the company at a CXO level. And if companies like Tata Steel and Hindalco are thinking of expanding their presence as well as their capacity, there are plenty of smaller firms who are also looking at expansion in the coming year. They need the right person at the helm to lead the company in the right direction. While many companies may be looking to getting into a professionally run set up, there are also some who are dealing with the wrong kind of person at the top which is stalling the company from growing.
Recently we were approached by one such steel and metal company which had this very problem. They were being affected in their plans of an overseas acquisition because of their leadership which was undermining the morale and thus production of the company.
However, a company is not just made of its CEO and shop floor workers. Good quality talent is also required at the middle management levels. When companies start doing well, attrition in this industry is also bound to increase. So firms would also do well to keep a good back up of mid level management personnel who can be called upon at such times, so that overall productivity or morale of the company does not diminish.
Another development over the years have been the mining and steel industry’s relationship with their surrounding society. There have been public opposition and conflicts over operations or development of many plants. So the industry has started to become inclusive of its environment and thus embracing corporate social responsibility. This effort required experienced people to lead their agenda in helping the industry create a positive image, while creating jobs, wealth and improving the livelihoods of those in surrounding areas.    

Thus hiring, even in core industries like steel and mining, cannot be seen as a one off sensation. “People” are what links the entire organization as well as the surrounding environment, and good hiring practices at all levels, are what will make the differences in a positive growth in the immediate future on the industry as well as long term revenue generation for the country.

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